MEET Our HMR HOLIDAYS TEAM
A family business at your service, since 2006
WHO ARE WE ?
That’s pretty simple really. HMR Holidays is owned and run by the Roche family.
Irene & Howard had been holidaying in Moraira for years before they started this holiday rental business in 2006. They started with only a few properties and then grew steadily over the years. Their son, Iain, joined the business in 2012 following his move from the UK to Spain to assist with the continued growth.
In 2016, Irene and Howard took a well-deserved retirement from the business, leaving Iain and his partner Léonie in control.
We choose to remain a small family business, carefully selecting our properties and providing the highest levels of care and support for our clients and owners alike. We want to create long term relationships with both our owners and guests.
When we are not busy catering for client’s and owner’s needs, we enjoy the wonderful weather, beaches, and lifestyle the Costa Blanca provides.
OUR HMR HOLIDAYS TEAM

Howard Roche
Founder and Proud Grandpa
A restaurant: D’Gust for special occasions. Excellent service and great wine selection
A hobby: Taking my granddaughter Alba to the beach

Iain Roche
Managing Director
His favorite place: A little beach at the end of Las Marinas in Dénia but shhh…it’s my secret spot
A restaurant: Amantes de Moraira for delicious paellas and beautiful views
A hobby: a game of padel

Léonie Gremillet – Roche
Marketing, Web and Social Media
Her favorite place: El Portet Beach to watch the sunset..simply magical
A restaurant: Chic gastronomic for dinner, La Siesta for a drink on the beach and Artesano for breakfast.
A hobby: A good book on the beach or a long walk in the countryside with our dog Freddie